8 articles in this category
Every interaction a person has with your product, service, or community follows a path—some short, some long, some looping back. But most teams treat ...
Understanding the Engagement Rhythms ProblemEvery team faces a persistent tension: some work benefits from sustained, patient effort over weeks or mon...
Every team that tries to map its engagement lifecycle faces the same temptation: open a tool, draw boxes, connect arrows, and call it done. But the mo...
Every team that maps engagement eventually hits a wall: the model that seemed perfect at kickoff starts creating blind spots. Users don't follow the n...
Introduction: Why Engagement Workflows Need Dual PerspectivesIn my practice spanning over a decade of agency consulting, I've observed a fundamental d...
Introduction: Why Engagement Mapping Matters in Modern WorkflowsIn my practice working with over 50 teams across different industries, I've observed a...
Every team that maps customer or user engagement lifecycles eventually hits a wall. The wall looks different for each group: some get lost in endless ...
Introduction: The Tension Between Control and GrowthFor over ten years in digital strategy, I've sat across from founders and marketers clutching beau...